East Coast is encouraging travellers to try its new First Class service – with a super low book-ahead one-way fare of just £25.
Customers can travel between any two points served by East Coast, subject to availability – which means it will be possible to travel the 581 miles from London King’s Cross to Inverness in comfort and style for just £25 – or for just over 4 pence per mile.
The deal goes on sale from tomorrow (Thursday 23 June) for six days only, exclusively via a dedicated web page.
The offer tickets can be booked for travel on dates between 14 July and 9 September inclusive, except for 26 to 29 August.
The offer is at the heart of a new marketing campaign which highlights 25 reasons to book the good value £25 flat fare – including sampling East Coast’s exciting new First Class complimentary food and drinks service, provided to customers in the comfort of their seats.
More reasons include complimentary WiFi throughout the journey, the new First Class Quiet Coach which offers a calm and relaxing environment, and spacious and comfortable reclining seats, each with its own table.
East Coast’s new timetable, which offers 117 extra services every week, new direct services linking Lincoln and Harrogate with London, and many faster journeys, opens up many new journey opportunities using the super low fare.
East Coast Commercial and Customer Services Director Peter Williams said: “This fantastic offer is a great opportunity to sample the many improvements we’ve made to our First Class service at an unbeatable value for money price.
“As well as the amazing low fare, passengers will be able to enjoy East Coast’s new complimentary food and drinks service. On weekdays, this includes a full English breakfast, afternoon cream tea or a hot evening meal, depending on the time of day – along with a complimentary drink.
“On top of this, the many benefits of our new timetable, including more services, faster journeys and new direct trains serving Harrogate and Lincoln, provide even more reasons to try out our First Class service at a super low price.
“We can’t wait to share these great improvements with passengers taking full advantage of this unmissable offer. Our message is simple – welcome to East Coast!”
“The offer tickets can be booked for travel on dates between 14 July and 9 September inclusive, except for 26 to 29 August”
Brilliant – except that those are the dates I want to travel on!!