Queensland Rail reports social media success

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Queensland Rail has said its customers are ‘flocking to Twitter and Facebook’ to interact with the rail operator.

Queensland Rail said the most popular topics include ‘train etiquette, quiet carriages and the new City network timetable consultation’.

Chief Communications Officer Martin Ryan said since launching a social media presence at the end of 2010, Queensland Rail customers have turned to the popular social networks to interact and provide valuable feedback.

“Social media is becoming an increasingly popular method to submit feedback; over the past 6 months we received 5,189 individual pieces of feedback, 458 of those, or 8.82% of all feedback, was received via social media channels,” Mr Ryan said.

“As part of Queensland Rail’s commitment to our Customer Charter, we’ve released an etiquette campaign to address the top 15 behavioural issues our customers experience on the City network.

“The etiquette campaign or #trainetiquette as it is more commonly referred to on social media was the most popular social media topic of 2011 for Queensland Rail.”

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