6.6 C
London
Tuesday, March 19, 2024

Award double for ‘Dumb Ways to Die’

Listen to this article

Our favourite decapitated cartoon rail safety mascots has notched up two major wins at this year’s Cannes Lions awards – an event which recognises the most creative and effective marketing campaigns from around the globe.

Close to 50 million views on YouTube, the short animation has infiltrated iTunes charts around the world and recent statistics suggest that it is actually helping to reduce the number of rail-related fatalities in the Melbourne area.

Click play above to see why the world has fallen in love with it.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Rail News

Network Rail and the Railway Children raise over £130,000 to help vulnerable children

Network Rail has teamed up with the charity Railway Children to host a fifth annual sleepout event in railway...

More like this...