Award double for ‘Dumb Ways to Die’

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Our favourite decapitated cartoon rail safety mascots has notched up two major wins at this year’s Cannes Lions awards – an event which recognises the most creative and effective marketing campaigns from around the globe.

Close to 50 million views on YouTube, the short animation has infiltrated iTunes charts around the world and recent statistics suggest that it is actually helping to reduce the number of rail-related fatalities in the Melbourne area.

Click play above to see why the world has fallen in love with it.

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