Virgin Trains has unveiled its redesigned ticket office at Birmingham International, describing it as the company’s “vision for the station of the future”.
The old ticket office windows have been closed and replaced by a welcome desk, touch screen information points and new ticket machines.
The “open plan design” ticket office is the result of an investment of more than £1 million. There is now free Wi-Fi at the station, cashless car park barriers and wireless charging points for customers.
Virgin Trans has said the new format will make more staff available to help passengers on the concourse.
Natasha Grice, Virgin Trains general manager for the West Midlands route, said: “We are committed to innovation and the ‘Station of the Future’ project is just another example, coming on the back of the launch of Beam, our free onboard content service, the introduction of Automatic Delay Repay and the roll out of m-tickets including our new web to wallet facility.
“More importantly these changes are being driven by our customers. In the last year alone we’ve seen a fivefold increase in the number of customers using paperless tickets. More and more are now arriving at the station having bought their tickets.”