Retro-style adverts herald ‘Fly Virgin Trains’ campaign

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Virgin Trains has a new marketing campaign called ‘Fly Virgin Trains’ which launched on Monday 5 September 2011.

The campaign aims to ‘counteract marketing activities which are focusing on other rail routes between the two cities’.

The overall concept is designed to appeal to both business and leisure audiences and will be seen across outdoor and digital sites in and around Birmingham, at certain stations along the route and also at London Euston and London Marylebone Underground stations including escalator panels.

The retro-style creative of ‘Fly Virgin Trains’ taps in to the 1950s golden era of commercial air travel growth, when the world ‘instantly became more accessible, opening up fast and more frequent ways to travel’.

Annerie Hughes, Virgin Trains Head of Marketing, said:

“The new ‘Fly Virgin Trains’ campaign brings to life the speed at which you can travel between Birmingham and London.

“The designs hark back to the growth of commercial air travel and the 1950s – a time when the whole world suddenly became more accessible.

“In a similar way the speed and frequency of the Virgin Trains’ service brings the UK’s two largest cities closer for both business and leisure purposes.”

The campaign has been devised by Virgin Trains advertising agency Elvis.

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