Staff at ScotRail in Fife helped boost public awareness of sleeper services to and from London recently.
Dressed in pyjamas, sleeping gowns and night caps they greeted morning commuters at Kirkcaldy and Inverkeithing stations.
The PR exercise continued as staff took to the streets to distribute hundreds of leaflets describing Caledonian Sleeper services.
Says Willie Cowan, 56, ScotRail station staff member at Inverkeithing, ‘It was great fun dressing up and we got a fantastic reaction from people here. Many were surprised to hear they could catch the Caledonian Sleeper in Fife, rather than from Glasgow or Edinburgh.’
ScotRail researchers have worked out many potential customers are unaware they can board the Caledonian Sleeper at more than 40 locations across Scotland.
The PR exercise proves once again that rail staff make the best ambassadors for railways.
