An Australian rail safety video campaign which has been viewed almost 158 million times on YouTube is celebrating its fifth anniversary.
On November 14, 2012, the ‘Dumb Ways to Die’ campaign was launched by the Melbourne metro to get across important safety messages in a fun way.
Little did it know that the three minute cartoon would become so popular that it’d enter music charts, spawn a video game, spin-offs, a Wikipedia page and even win awards.
Not only did the video bring smiles to faces all over the world but, according to the operator, it helped to cut the amount of near-miss accidents by more than 30 per cent.
Watch the Dumb Ways to Die campaign video below: